Ron Perry is a technologist and automation strategist with more than two plus decades of experience designing systems that help businesses scale. Self-employed since 17, he built his career running production and marketing studios before moving into digital infrastructure and automation, where he has spent years creating solutions that streamline operations and accelerate growth.

As co-founder and partner at DoneBy.AI, Ron leads the technology side of the business, architecting automations and workflows that power both the front-end customer experience and the back-end operations of sales and marketing. His partnership with Nic Sementa reflects a deliberate balance: Ron focuses on systems and technology while Nic leads the people side of growth. Together they merge technical precision with sales execution to deliver scalable, repeatable outcomes.

Ron is known for designing practical, high-impact systems that remove friction and make growth easier. He specializes in building complete growth engines — the customer-facing and operational infrastructure that allows companies to scale faster, operate leaner, and eliminate bottlenecks.

Rather than chasing quick wins, Ron focuses on sustainable growth engines that align people, processes, and technology. Today he partners with a select group of companies where DoneBy.AI can rebuild and run the entire system, from lead generation and customer journeys to internal operations, acting as a long-term growth partner.

Nic Sementa is a sales and growth operator with more than two decades of experience at the intersection of software and sales. He is the co-founder and partner at DoneBy.AI, where he focuses on the people side of growth while his partner leads the technology. Together they merge proven sales practices with artificial intelligence to build systems that scale.

Nic’s career has followed a clear arc: first training people to build software, then teaching companies that their funnel is their most important piece of software, then developing and staffing sales teams to run those funnels. Today he uses AI to unify all of it :software, sales, and systems – all into one. His reputation was built on the idea that efficiency in the funnel drives growth while inefficiency bleeds revenue.

Previously, Nic served as Chief Revenue Officer at WooSender, leading revenue strategy and sales process optimization. He is also the founder of the Agile Marketing Academy, where he co-created the Agile Marketing Assessment with Maria Matarelli for Comparative Agility and authored the training protocols for agile marketing that remain widely used across the industry. He spent years touring with agile leaders like Alistair Cockburn, advocating that marketing teams should manage funnels as living software projects.

Nic’s perspective on AI is straightforward: it will not replace everyone, only the people who underperform. For those who excel, it is a force multiplier. Looking ahead, he is especially focused on the convergence of sales staffing and social marketing in livestream selling, a space where technology and human performance combine in real time to drive results.